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Ride Heroes

Blackpool Pleasure Beach

As part of a project for Blackpool Pleasure Beach. To create a soft toy line that represents their most popular rides. Each ride hero takes styling from their specific ride theme and is accompanied with a swing ticket that includes a write up for the personality of the character. 

Aditional marketing ideas were formed, such as ride height boards, photo boards, giant versions. This was to help promote the product.

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