Tim Reading
Creative Problem Solver


Ride Heroes
Blackpool Pleasure Beach
As part of a project for Blackpool Pleasure Beach. To create a soft toy line that represents their most popular rides. Each ride hero takes styling from their specific ride theme and is accompanied with a swing ticket that includes a write up for the personality of the character.
Aditional marketing ideas were formed, such as ride height boards, photo boards, giant versions. This was to help promote the product.



