FOOTCARE KITS CONCEPTS
Tasked with producing a range of footwear protection products. For this I looked as producing illustrations that reflected the nature of each product.
The shield proved the most difficult challenge of all the products, figuring out a way to visually showcase what the product does, but also keep to the brands punk attitude. One of the concepts was to push the boundaries and place the shoes behind a riot shield, I furthered the design but adding FILTH. wordmark. The wordmark is one of Muc-Off’s sub-brands, it also held representation to the police, through being one derogatory term as well as being what the product aimed to protect the shoe from.