• MUC-OFF

• 1911

 

A project launched in celebration of the athletes signed to the brand, the project was a social media (Instagram) and email campaign. The brief was to create artwork and video content in a form of a carousels, with all three boards interacting with each other. The theme desired was handmade, which I recreated some of the brands existing assets in a more handmade style.

 

I further developed a font to use for all the typography in the carousels, email and the accompanying video created by a colleague. With linking the video, in the email I placed a link in an image of an old television image, that I edited to feature a couple of the brands assets as stickers. I used an old television to further re-enforce a low-fi aesthetic to the project.

 

A link to download the font can be found at the bottom of the page.