Week 3 Additional Breaking the Boundries of Graphic Design

According to the American Institute of Graphic Arts (AIGA) , graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” This then by definition means that graphic design is not just for books, magazines, print and so forth. With understanding that designers can use different mediums to create a message, this leaves room for designers to cross over to new areas. These crossovers challenge what visual communicators do, and how you set a name for your profession if you continuously change the medium. One piece of design that is maybe overlooked by most is the communication within the sneaker industry. For this, I will not be discussing the performance development or the structural design aspect, but more the storytelling with the colours and materials. One, if not the best example of story-telling designs, comes from the iconic Nike Air Jordan 1 shoe. Named after one of the greatest basketball players of all time, Micheal Jordan, has become a staple in modern culture. To sell units in limited quantities, Nike use colours and graphics on the shoes to create a unique story for each model. For example, colour choices are used to depict moments in Jordans career. An orange and black version, known in the sneakerhead world as the “Shattered Backboard”, is based on the colours of the kit worn by the Chicago Bulls, which Micheal Jordan wore when he shattered the backboard glass while performing a slam dunk in 1986. These changes to the colours revert back to the designer visually communicating to the user why this shoe is special and why the user should buy it. This once performance shoe has now, through visual design and communication, become more of a historical artefact that can engender conversations.

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all ready for week 1 now haha