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IKEA Bear

Personal project, where I wanted to explore the Ikea brand and soft toy design. Blå Björn (Blue Bear) is a traditional style jointed bear, with the seams reversed to be visible. The joints are all poppers. The idea is that the bear would come in parts so the user would be able to enjoy building the bear, using the instructions included.  

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Sketchbook MockUp ikea bear.jpg
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